Redefining the Dad Bod
Attack Every Waking Day Like
A Bad A** Father Should!
Transform Your Life, Boost Your Confidence,
and Build a Legacy
Redefining the Dad Bod
The 100 Day Man Up Challenge is here to shatter the stereotype. We’re not settling for the out-of-shape, tired dad bod.
Our mission is simple: Look damn good, feel unstoppable, and regain the confidence to take on life.
...we get YOU! This challenge is for Dads built by Dads.
This isn’t just about getting fit—it’s about creating a renewed sense of motivation and focus on what really matters: your family, your business, and your legacy.
“It is easier to build strong children than to repair broken men.”
- Frederick Douglass
Redefining The Dad Bod
We turn ordinary dads into unstoppable forces—transforming physiques, igniting motivation, and boosting confidence. Become the badass father your kids look up to and be proud of!
Attack Every Waking Day Like A Bad A** Father Should!
We Are Redefining the Dad Bod
Our mission is simple: Look damn good, feel unstoppable, and regain the confidence to take on life.
...we get YOU! This community is for Dads built by Dads.
...we get YOU! This community is for Dads built by Dads.
This isn’t just about getting fit—it’s about creating a renewed sense of motivation and focus on what really matters: your family, your business, and your legacy.
“It is easier to build strong children than to repair broken men.”
- Frederick Douglass
What's In It For You:
Private Accountability Group
(Brotherhood)
The Shirtless Dad Project Accountability Group isn’t for the weak. It’s for men who are ready to stop making excuses and start holding themselves to a higher standard. You’ll be surrounded by a brotherhood of dads who will call you out when you’re slacking and push you to level up in every area—your health, your business, your marriage.
No sugarcoating. Just real men, real challenges, and real results. If you’re serious about transforming your life, this is where it happens.
100 Day MAN UP Challenge
(Fitness)
The 100 Day MAN UP Challenge is here to destroy the old “Dad Bod” mindset and rebuild you into a man who exudes confidence and sex appeal. This is a no-B.S. program designed to push you to your limits as a father, partner, and man. For 100 days, you’ll face relentless physical and mental challenges that will reshape your body, sharpen your focus, and reignite your relationship.
No more excuses.
You’ll break through the barriers that have held you back for years, and you’ll be held accountable every step of the way.
Better Sex Life
(Relationship)
The 100-Day MAN UP Challenge doesn’t just transform your body—it revives your confidence and intimacy. By building discipline, improving health, and cutting out toxic habits like alcohol and sugar, you’ll see an increase in energy, vitality, and focus.
A stronger, healthier body leads to a stronger, healthier relationship. When you feel good, you show up better for your partner—reigniting passion, connection, and intimacy. This challenge helps you become the man your partner deserves.
Warning: We can't make or promise you anything you aren't willing to work your @SS off for.
Have You Ever Said This To Yourself before:
"I'll start next week"
"I really want to, but I am just so busy"
"I'm unmotivated right now"
"My body can't handle it anymore"
"It's too expensive"
"I've tried before and failed"
But what is your CHILD seeing?
An example for your child to follow, of what a
well-lived life
with passion, purpose, and service to others looks like.
A warning, of what happens when you avoid and
ignore your calling
and instead live a life of desperate mediocrity.
SADLY, FOR MANY OF US
OUR FATHER FIGURES WERE WARNINGS OF WHAT NOT TO BE
Intentional or not...
They showed us what NOT to do.
They showed us the causes and effects of
NOT:
❌Maintaining a healthy lifestyle
❌Leading a stress-free home
❌Giving hugs when needed
❌Taking ownership of their lives and pointing the finger at everyone except themselves...
NOW, IT'S OUR DUTY
to show them how to be better leaders
SHIRTS.
OFF.
DADS.
Fathers are the secret to showing kids how to:
Survive everyday problems without losing their cool
Deal with difficult people
Say and keep a promise
How to show up as a man to their spouse, kids, and community
And to choose purpose over pleasure
ALLOW ME TO INTRODUCE MYSELF
MY NAME IS JOE GREEN"
I’m "Coach" Joe, owner and co-founder of Sweat Heroes & the Shirtless Dad Project, as well as three other thriving companies. I am also the Mastermind behind this project.
As a veteran, husband, and father, I’ve dedicated my life to transforming the lives of thousands of men and women. Today, my mission is focused on fathers like myself—men who are determined to build a better life for themselves and their families.
The 100 DAY MAN UP Challenge is more than just about getting in shape; it’s about
strength,
commitment,
and legacy.
I’m proud to lead this tribe and help you become the best version of yourself.
A FATHERS Transformational Experience
The 100 DAY MAN UP Challenge
is for fathers who are ready to take back control of their health, mindset, and relationships.
⚔️Build a stronger, healthier body.
⚔️Restore confidence and reignite your relationship.
⚔️Break through the barriers holding you back for years.
⚔️Gain accountability through a powerful brotherhood of like-minded men.
⚔️Lead your family with strength, focus, and purpose.
If you’re ready to level up and leave a lasting legacy, this is your path forward.
Join the movement today.
PRICE: Your Time, Effort & Sacrifice
It's not our job to convince you that you are worth it.
Legal notice: For those who don't take full accountability for your own actions, listen up! We do not guarantee any results. You must work your tail off for them and be sure to consult with your doc before undergoing any physical activity. This challenge is for Men/Fathers who want to improve their life, fitness and relationship!